Historic market regeneration
Royal Borough of Greenwich

Background

Our client sought to enhance the historic Greenwich Market – within the Greenwich Town Centre Conservation Area and the Greenwich World Heritage Site – by installing a new market roof, refurbishing existing buildings and creating a new area of public open space.

Challenge

A previous application for a comprehensive regeneration of the market had proved very unpopular with the local community and ward members. It was therefore important to distance the new plans from the previous scheme and to improve our client’s standing in the community.

Solution

  • SP Broadway set up meetings with the local London Assembly Member and Member of Parliament, providing invaluable advice on how to engage with council members and to win over the community.
  • We organised a public exhibition over two days in November 2013, with personal invitations send to local politicians and media, and fliers handed out in Greenwich Market to advertise the exhibition to traders & retailers and members of the public.
  • Our analysis of the exhibition feedback established that 89% of respondents supported the market enhancements, a statistic we included in a Statement of Community Involvement submitted with the planning application.
  • Once the application was submitted we organised a second exhibition over three days in March 2014, aimed specifically at market traders & retailers. During the exhibition we circulated a petition in favour of the enhancements, which attracted 185 signatures.
  • We then met with reporters for the two principal local newspapers, arguing that the petition demonstrated widespread support among traders & retailers. Favourable articles subsequently appeared in both papers in the week before the planning committee.

Result

The enhancements were unanimously approved by Royal Borough of Greenwich Planning Board in April 2014.