Case Study: 75 affordable homes, Runnymede Borough Council


Our client sought planning permission for 75 affordable flats and 330 square metres of commercial space.  The site had previously received planning permission for approximately 70 flats.


Although there was an existing consent for c.70 units with a mix of 1,2,& 3 beds, our client wished to deliver a 100% affordable scheme.  It was SP Broadway’s priority to highlight throughout the consultation and engagement the benefits of delivering a fully affordable scheme in a sustainable location that would help to reinvigorate the local High Street.


  • SP Broadway organised a meeting with leading planning councillors, where we highlighted the benefits of providing 100% affordable homes in an area that had a need for affordable housing.  Engagement provided the project team with useful feedback regarding design and carbon neutrality.
  • We contacted the three local ward members to introduce the scheme and offer a briefing to discuss the proposals and answer any questions they may have.
  • To keep residents informed, we launched a consultation website which presented the proposals and provided residents with an opportunity to leave feedback.  To inform residents an invitation letter was sent to over 600 local addresses and an advertisement was posted on a local news page.
  • We compiled a Statement of Community Involvement outlining the process of engagement, which was submitted with the planning application.


Having secured the planning officer’s recommendation for approval, the scheme was unanimously approved by all 15 members of Runnymede Borough Council Planning Committee.

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