Case Study: New food store, East Hampshire District Council

Background

SP Broadway was instructed by a food-led commercial development company to undertake a concise programme of political and community consultation to support the redevelopment of a site on the outskirts of Petersfield to house a 40,000 sq ft supermarket, along with a relocation of the existing fencing factory (and jobs) to an out-of-town location.

Challenge

Set within a built-up residential area, and with Waitrose already established in the town centre, concern was raised among residents and politicians over the negative impact the change-of-use might have on residents in neighbouring streets.

Solution

  • SP Broadway prepared a Political and Community Stakeholder Survey identifying the political makeup of Petersfield and East Hampshire, which enabled us to devise a political and community engagement strategy to understand the level of community support and key issues of concern.
  • Applying a ‘bottom-up’ approach, we held a series of one-to-one meetings with key political and community stakeholders at town, district, county and parliamentary level to understand their views.
  • We hosted a two-day public exhibition, with over 300 people attending and 164 filling in feedback forms.
  • 76.2% of people supported the principle of the factory moving to secure its future and protect local jobs. This statistic was vital in gaining political and community support.

Result

Across-the-board stakeholder communications – meetings with residents, political briefings, the public exhibition and liaison with newspaper editors – established widespread support for the factory’s move to new purpose-built premises,’opening up’ a retail opportunity in the area.

Case Studies

Politics of Planning

Review: Virtual Politics of Planning Roundtable with Cllr Mark Ingall
August 4, 2020
District Councils' Network raise concerns over housing targets
July 31, 2020
New planning law to 'cut unnecessary bureaucracy' says Jenrick
July 25, 2020

Politics of Planning is our weekly planning update, bringing you the news and analysis you need to plot a successful planning course though fast-changing political waters.tyu

   

Events

Cllr Nick Prescot
Leader of Runnymede Borough Council

(online event via Zoom)
August 27, 2020
Cllr Mark Ingall
Leader of Harlow District Council

(online event via Zoom)
August 04, 2020
Cllr Graham Butland
Leader of Braintree District Council

(online event via Zoom)
September 22, 2020

Throughout the year we host roundtable discussions between leading politicians and key figures within the development industry.

See All Events