Case Study: 70 houses, Plymouth City Council

Background

Our client, a housing association, sought planning consent to develop 70 new homes on a mixed brown field and green field site.

Challenge

The proposed development was highly controversial amongst local residents, with a large number of neighbours objecting to development of the site. Residents were largely opposed to the layout, density and tenure of homes, in addition to transport concerns. Our challenge was ameliorate the concerns of neighbouring residents while building political support for the proposals amongst senior councillors and ward members.

Solution

Appointed post submission, SP Broadway devised a comprehensive communications strategy designed to secure planning consent. This included:

  • A meeting with representative residents and ward members to understand community concerns.
  • A follow up meeting with representative residents and ward members briefing them on subsequent amendments made to the scheme to address their concerns.
  • A briefing meeting with Labour Cabinet Member for Housing to build high level support for new homes, especially affordable homes.
  • After gaining Cabinet level support, a briefing meeting with Planning Committee Chair to outline the proposals.
  • A detailed briefing letter to Planning Committee members, explaining the scheme, listing the benefits and detailing how specific areas of concern had been addressed, including transport issues.

Result

Plymouth City Council Planning Committee voted 7-6 along party political lines to consent the development on 4 December 2014. One Labour councillor called the plans “brilliant” while another said “we need to accelerate the development on sites like this.”

Case Studies

Politics of Planning

Christopher Pincher named new Housing Minister
February 14, 2020
Govt expected to “take the toughest decisions” on planning shortly
February 7, 2020
Better Building Through Beauty?
February 3, 2020

Politics of Planning is our weekly planning update, bringing you the news and analysis you need to plot a successful planning course though fast-changing political waters.tyu

   

Events

Cllr Paul Bettison
Leader of Bracknell Forest Council
April 28, 2020
Cllr Tony Page
Lead Councillor for Planning, Reading Borough Council
March 31, 2020
Cllr Alan Jarrett
Leader of Medway Council
March 12, 2020

Throughout the year we host roundtable discussions between leading politicians and key figures within the development industry.

See All Events