David McFarlane

David combines his extensive experience of the politics of planning and community engagement with two decades of frontline political service.

David served as a councillor in Oxfordshire for 20 years, winning his seat through five West Oxfordshire District Council elections, and chaired the  Finance Committee; he stood for Parliament in the West Bromwich East constituency and was awarded an MBE for political service.

Did you know:

David is a regular swimmer completing the RNLI Castle to Castle swim across the Carrick Roads from Falmouth to St Mawes in 2024, also an occasional runner and yoga newcomer.

David enjoys visits to Brighton and Hove Albion’s inspiring Community Stadium with his son during the football season, and enjoyed cheering on his wife and daughter in the 2024 Blenheim Triathlon.

Case Studies
44 homes
West Berkshire Council
150 low carbon…
Cherwell District Council
75 homes (change-of-use)
West Oxfordshire District Council
Service area
Vale of White Horse District Council
100 homes
Wychavon District Council
75 affordable homes
Runnymede Borough Council
141-bed care home
Test Valley Borough Council
Life sciences campus
Oxford City Council
Cemetery extension
London Borough of Bromley
60-bed care home
London Borough of Bromley
Politics of Planning
Steve Reed announces 7 New Towns to kickstart housebuilding push – but what happens now?
MHCLG throws Planner in the works as NPPF delayed
Green Party Win Historic By-election
Events
Cllr Stuart Bray
May 26, 2026
Cllr Matt Boughton
April 09, 2026

Adam Robinson

Adam is SP Broadway’s Account Director, overseeing client accounts for projects across the south of England.  He is currently working on projects including an urban extension in Cambridgeshire, several Local Plan promotions across Hertfordshire and Berkshire, and live planning applications in West Sussex and the London Borough of Bromley.

Adam joined SP Broadway in 2012 and had a background in academia, graduating with a First in BA History from King’s College London and a Distinction in MA History from University College London, specialising in post-war British politics and particularly the Labour Party.  Prior to joining SP Broadway, Adam worked for the think tanks Reform and ResPublica.

Adam loves early morning walks at the weekend, is one of the few people who still buys CDs, and is a proud Geordie (though he’s never attended a Newcastle United match, never drunk a bottle of Newcastle Brown, and never eaten a Greggs pasty).

Steve Norris

Steve is SP Broadway’s Special Political Counsel, making his unique combination of political and business insight and analysis available to our clients.

Steve Norris FRICS was Member of Parliament for Oxford East (1983-87) and Epping Forest (1988 to 1997), and was Minister for Transport in London in the 1990s: responsible for securing the London Underground Jubilee Line extension, the largest expansion of the Tube to date. Retiring from Parliament in 1997, he was the Conservative candidate for Mayor of London in 2000 and 2004.

Since leaving Parliament Steve has pursued his interests in transport and development in high-profile, high-stakes business settings.  He is currently Chairman of Soho Estates, of This Land Cambridge and of the Council of the National Infrastructure Planning Association.  He is an Eminent Fellow of the Royal Institution of Chartered Surveyors and a member of Property Week’s Property Power 100.